I love beer. I love its taste, its texture, its foam, I love it completely. But I hate beer publicity. And when I say hate, do imagine the hate that has the torches, the picks, the mobs, and is chanting ouside the castle "burn burn burn".
Apparently, the people in charge of promoting its drinking, after careful market analysis and five digit salaries, believe that those who ingest this beverage are basically pigs.
If one studies its target audience it is easily spotted that the companies think the drinkers are brainless, sexist, stupid men whose ultimate desire in life (the loooong quest of existence) is limited to finding the remote for the T.V.
I see these ads and am repulsed (with the eyes rolling back and the foaming at the mouth) but people see them and laugh, and are able to take a joke juar juar juar, and buy and buy even more.
Is the edigator wrong?
Here are four videos from four different countries:
American Pigs.
Danish Pigs.
Mexican Pigs.
Irish Pigs.
Of course, it would not be fair if I did not do it, so... I also give you the opposite case:
Just Pigs.
23/1/09
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